CI competitiveness and internationalization is part of a European Fund Project called PT2020
Objectives, activities and expected results
Project supported and financed by the European Union Funds under the SI Qualification and Internationalization Incentive System, aims to strengthen the presence and competitiveness of small and medium sized Enterprises in foreign markets
The company will invest in the internationalization that allows it in an efficient and profitable way, the selling of the products, from the various producers that it represents or its own branded products, in the several market segments in the target markets in which it proposes to act.
The investment project of Competir International will be carried out through a set of international promotion and marketing actions in Poland, Hungary, Angola, Mozambique, Brazil, Cape Verde, China, Kazakhstan, Russia, United States of America, Germany, Sweden.
The promotion strategy in these markets is based on the publication of promotional material, the conduct of prospective actions, participation in international sectorial tradeshows and finally the development of a brand and the use of digital marketing tools.
This internationalization strategy corresponds to the way the company evaluates and faces its activities outside the country of origin, considering the specific needs of the clients, the movements of the competitors and the reality of each country, where it is or will be present.