In first place USA, a market that will continue to grow solidly (4.9% over the next three years). Although it is in China that it reaches the highest growth rate, up 38.9%.
The US market is estimated to be worth $ 38.9 billion at the end of this decade, while China at $ 21.7 billion ($ 20.3 billion Euro).
This report shows that China will exceed France and the United Kingdom, even though per-capita consumption is very low – each Chinese currently drinks 1.34 liters of wine per year and is expected to increase to 1.53 liters by 2020. In France, by comparison, Annual consumption is 47.19 liters.
But the size of the Chinese market wins the competition if we remove sparkling wines from the equation. With 94.5 million cases (of nine bottles each), China will be the world’s largest wine market, growing 79.3% by 2020.
This results come to prove the investment that Competir Internacional has made in this market where it comes to wine. Also, we are confidant that Portuguese Wines can win a good place and reputation in China. We have the quality, innovation and tradition to do so.